CConsumption culture and consumers personal values: recalling scientific contributions and a critical assessment

Autor: Eduardo Santos Rocha Zafaneli, Irene Raguenet Troccoli, Patricia Leite da Silva Scatulino
Jazyk: portugalština
Rok vydání: 2016
Předmět:
Zdroj: Estudos do CEPE, Vol 0, Iss 43, Pp 35-48 (2016)
Druh dokumentu: article
ISSN: 1982-6729
DOI: 10.17058/cepe.v0i43.6852
Popis: Culture is the personality of a society, formed by meanings, rituals, norms and traditions shared among members of an organization or of a society, which leads to the conclusion that it has become responsible for a system that reproduces social meanings. This qualitative study is a bibliographic survey that assesses the current state of the art of marketing research on consumer culture and on consumers´ personal values, and that, through its critical analysis, proposes a behavioural framework.
Databáze: Directory of Open Access Journals