Linguistic insights into high-quality content for SEO: Optimizing high-quality content with Grice's conversational maxims
Autor: | Fatma Sezer Çırakoğlu, Özgün Koşaner |
---|---|
Jazyk: | angličtina |
Rok vydání: | 2024 |
Předmět: | |
Zdroj: | Telematics and Informatics Reports, Vol 16, Iss , Pp 100169- (2024) |
Druh dokumentu: | article |
ISSN: | 2772-5030 |
DOI: | 10.1016/j.teler.2024.100169 |
Popis: | Attaining a first-page position in search engine results is crucial for websites, impacting their visibility. Search engine optimization involves technical and content optimization strategies to enhance a website's visibility. Central to this effort is the creation and maintenance of high-quality content that satisfies search engine algorithms and engages the intended audience. However, creating high-quality content is inherently challenging due to its subjective and multifaceted nature. This study addresses this challenge by analyzing high-quality content through a linguistic lens. It introduces a tailored framework that includes textual, stylistic, technical, and regulatory criteria, outlining the essential features of user-oriented high-quality content. Furthermore, this research advocates for the application of Grice's conversational maxims—quality, quantity, relevance, and manner—in content creation and optimization to enhance the development of high-quality content. Employing a quantitative methodology and drawing on findings from an experiment conducted on Google's search engine platform, this study promotes the effective utilization of these maxims to cultivate high-quality content and improve rankings on search engine results pages. |
Databáze: | Directory of Open Access Journals |
Externí odkaz: |
načítá se...