Autor:	Delphine Dupré, Laurène Beccucci, Aurélie Laborde, Valérie Carayol
Jazyk:	francouzština
Rok vydání:	2020
Předmět:	technological dreamscape gendered identity hologram commercialization Japan Communication. Mass media P87-96
Zdroj:	Communication, Vol 37, Iss 2 (2020)
Druh dokumentu:	article
ISSN:	1189-3788 1920-7344
DOI:	10.4000/communication.12912
Popis:	The authors analyze the technological dreamscape and construction of gendered identities and gender relations in a Japanese advertising campaign that started in 2016. The campaign is for a virtual assistant (hologram) named Azuma Hikari who is a manga-style sexy young woman. The 12 promotional videos in the corpus mostly feature young heterosexual adult males.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b80fd5d00402450a9ef5b83e579437a6 Zobrazit plný text záznamu View record in DOAJ