Proximity Approach as an Option in Global Markets

Autor:	Marco Bordoli
Jazyk:	angličtina
Rok vydání:	2015
Předmět:	retailing proximity stores buying group private label market- driven management over-supply Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Pp 36-40 (2015)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/2015.5.04bordoli
Popis:	CRAI was founded in 1973 by a small group of food retailers that joined forces to set up the Commissionarie Riunite Alta Italia (C.R.A.I), which later on turned into Commissionarie Riunite Alimentaristi Italiani. The company as a buying group has become in such a short time a key player in the Italian food retail sector developing an Italian retail business model based on the ‘proximity store’ as option to compete in a global market.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b7a3134e057844afaa6e7002cb594acc Zobrazit plný text záznamu View record in DOAJ