| Autor: |
Corey H. Basch, Aleksandar Kecojevic, Valerie Cadorett, Charles E. Basch |
| Jazyk: |
angličtina |
| Rok vydání: |
2017 |
| Předmět: |
|
| Zdroj: |
Health Promotion Perspectives, Vol 7, Iss 1, Pp 47-49 (2017) |
| Druh dokumentu: |
article |
| ISSN: |
2228-6497 |
| DOI: |
10.15171/hpp.2017.09 |
| Popis: |
Background: The purpose of this study was to describe advertisements of children’s entertainment products in a popular magazine, Parents, and to determine if they illustrated behavior that was physically active or sedentary. Methods: The sample was comprised of Parents magazines (January 2010 to December 2015). Coding involved determining if the advertisement was promoting sedentary or active behavior. Results: Nearly all of the 169 advertisements in the sample (n = 166; 97.6%) were for products that depicted sedentary behavior. The most common types of entertainment products advertised were DVDs (n = 72), plastic stacking products (n = 18), books (n=14), and electronic devices (n = 13). The most popular theme that appeared in the advertisements was the entertainment product would enhance intelligence (n = 85; 50.3%, 95% CI: 0.43-0.58). The overwhelming majority (n = 136; 80.5%. 95% CI: 0.76-0.87) of the advertisements involved the presence of a character. Conclusion: This type of advertising does not contribute to the nation’s goals of increasing physical activity among youth. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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