| Autor: |
G. Nave, A. Nadler, D. Dubois, D. Zava, C. Camerer, H. Plassmann |
| Jazyk: |
angličtina |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
Nature Communications, Vol 9, Iss 1, Pp 1-8 (2018) |
| Druh dokumentu: |
article |
| ISSN: |
2041-1723 |
| DOI: |
10.1038/s41467-018-04923-0 |
| Popis: |
Testosterone is believed to be involved in social rank-related behavior. Here, the authors show that one dose of testosterone increases men’s preference for “high status” goods and brands, suggesting a role for testosterone in modern consumer behavior in men. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
|
