REBRANDING AS THE BASIS OF A REGIONAL SERVICES NETWORK'S EFFECTIVE FUNCTIONING (THE EXAMPLE OF OOO 'ТRANSHIMRESURS')

Autor:	I. Yu. Lysenko, I. P. Povarich, A. V. Starikova
Jazyk:	English<br />Russian
Rok vydání:	2013
Předmět:	brand brand model brand parameters rebranding car service services network History of Russia. Soviet Union. Former Soviet Republics DK1-4735 Psychology BF1-990
Zdroj:	Вестник Кемеровского государственного университета, Vol 0, Iss 2-1, Pp 291-295 (2013)
Druh dokumentu:	article
ISSN:	2078-8975 2078-8983
Popis:	In this article the process of rebranding is considered with the example of a regional company working in the car service system. The article describes the nature of a new model of the company’s brand. Assessment of the new brand's parameters is given along with the brand used before.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b622d6559b584ebb8860b2170c9e5fa4 Zobrazit plný text záznamu View record in DOAJ