Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption

Autor: El-Shayeb Mirna, El-Deeb Sara
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Business Systems Research, Vol 14, Iss 2, Pp 173-189 (2023)
Druh dokumentu: article
ISSN: 1847-9375
DOI: 10.2478/bsrj-2023-0018
Popis: Driven by the Dual Process Theory and the Theory of Consumption, the purpose of this paper is to provide a refined scale for luxury consumption motives in addition to categorising the motives into emotional and rational concepts.
Databáze: Directory of Open Access Journals