Soft system methodology approach: tourism conceptual model as the identity of Bandung, Indonesia

Autor: Leo Aldianto, Santi Novani, Grisna Anggadwita, Adi Asmariadi Budi, Christina Wirawan
Jazyk: angličtina
Rok vydání: 2020
Předmět:
Zdroj: Business: Theory and Practice, Vol 21, Iss 1 (2020)
Druh dokumentu: article
ISSN: 1648-0627
1822-4202
DOI: 10.3846/btp.2020.11038
Popis: The Indonesian tourism sector has become one of government’s focus points because of its significant contribution to economic development on all levels, district/city, province, or national. As an Indonesian city, Bandung has a lot of tourism potential with its local cultural diversity. The purpose of this research is to develop a conceptual model design of tourism, especially in Bandung city as one of the cultural identity cities in West Java. A system thinking approach with qualitative analysis, known as the Soft System Methodology (SSM), is used in this research. Qualitative data collection techniques were carried out by a purposive sampling technique which was obtained from the results of in-depth interviews with stakeholders that included academics, representatives of the government, communities, and businesspeople in the tourism sector. The result of this research is a conceptual model design for Bandung city tourism as the identity of a cultural city, called as Sunda Culture Center (Sunda Centrum).
Databáze: Directory of Open Access Journals