| Popis: |
The goods of the speech form some of the main theories proposed by the Russian philosopher Mikhail Bakhtin for the linguistic studies and phenomena that involve the language. His/her conceituao and characterization allow to analyze the speeches for his/ her similarity in the several spheres of the society, what takes the a grouping for similar characteristics. The merchandising editorial is one of the products of the communication mercadolgica and susceptible to understanding starting from the concepts of discursive goods, because it presents the sobreposio of the speeches. Like this, the objective of this article is to lecture on the merchandising editorial, in the search for the characterization of that format of the communication mercadolgica while language strategy and persuasion. |
