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Context and background The incorporation of artificial intelligence (AI) into businesses has become increasingly widespread in recent years, particularly in developed countries, fundamentally reshaping the landscape of entrepreneurship and innovation. AI presents numerous opportunities for small businesses, including those involved in cross-border trade. It has the potential to transform various aspects of business operations, such as customer interactions, marketing research, understanding consumer behavior, optimizing routes, and forecasting sales and marketing trends. Additionally, AI can contribute to the formalization of business processes, and assist these businesses in adapting more effectively to the ever-changing dynamics of the market. However, the successful implementation of AI necessitates a meticulous assessment of AI applications to ensure alignment with the objectives and resources of each individual small business. Goal and Objectives: The primary focus of this paper is to explore the potential of Artificial Intelligence in enhancing Africa's cross-border trade. The paper will address the following research questions: What are the effective applications of artificial intelligence in cross-border informal trade in Africa, and what are the limitations? What does the future hold for African countries in terms of utilizing artificial intelligence for cross-border trade? How can African informal cross-border traders and their stakeholders benefit from incorporating artificial intelligence in their activities? Methodology: The research is purely empirical research based on observation and measurement of phenomena, as directly experienced by the researcher. Results: AI can be effectively applied by Informal Cross-Border Traders (ICBT) to enhance their businesses and enhance competitiveness. There are several AI applications accessible to ICBT within their operational context. Although the adoption and utilization of AI in Africa are still in their infancy, there is considerable promise for the future. Africans must address the challenges hindering the adoption and utilization of AI, as technology is advancing rapidly, and opportunities await those who embrace it. |
