The role of advertising in bringing about a state of happiness for the recipient.
| Autor: | Doaa Ahmed Mohamed El Mantawy |
|---|---|
| Jazyk: | arabština |
| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Maǧallaẗ Al-Turāṯ wa Al-Taṣmīm, Vol 2, Iss 8, Pp 54-72 (2022) |
| Druh dokumentu: | article |
| ISSN: | 2735-5071 2735-508X |
| DOI: | 10.21608/jsos.2021.93272.1064 |
| Popis: | The research deals with the effective role of the advertisement, its relationship with the recipient's self and the general mood of it, and then his acceptance or approval of the advertising message presented, as the advertisement is considered today in this age in which we live now with the crowding of ads that besiege us daily in the tens, but sometimes in hundreds, whether on the streets and roads or in cafes or television Or social media from Facebook, Instagram, YouTube, or other various means that follow us everywhere .. The advertisement has become a part of society, and even contributes significantly to the formation of societal values and the behavior of individuals and the way they behave and deal, and it has even reached the mood of the recipient as a result of those numbers The enormous amount to which the individual is exposed daily.There is no doubt that a person is always looking for what causes him comfort, happiness, joy and hope, and is always averse to what causes him distress and pain or a feeling of gloom, sadness, fear or anxiety .. Therefore, addressing the recipient using bright colors and messages that implicitly convey a sense of hope, comfort, happiness and reassurance attracts the recipient today |
| Databáze: | Directory of Open Access Journals |
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