You Have Options: Implementing and evaluating a contraceptive choice social marketing campaign
| Autor: | Beth Sundstrom, Andrea L DeMaria, Merissa Ferrara, Stephanie Meier, Kerri Vyge, Deborah Billings, Dee DiBona, Bridget M McLernon Sykes |
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| Jazyk: | angličtina |
| Rok vydání: | 2021 |
| Předmět: | |
| Zdroj: | Medicine Access @ Point of Care, Vol 5 (2021) |
| Druh dokumentu: | article |
| ISSN: | 2399-2026 23992026 |
| DOI: | 10.1177/23992026211003499 |
| Popis: | Background: Up to two-thirds of pregnancies among young, unmarried women in the United States are unintended, despite increased access to highly effective contraceptive options. Aim: This study implemented and evaluated a social marketing campaign designed to increase access to a full range of contraceptive methods among women aged 18–24 years on a southeastern university campus. Methods: Researchers partnered with Choose Well and Student Health Services to design, implement, and evaluate You Have Options , a 10-week multi-media social marketing campaign. The campaign aimed to raise awareness, increase knowledge, and improve access to contraceptive options, including long-acting reversible contraception (LARC) methods among college women. A pretest-posttest web-based survey design measured campaign awareness and recognition, as well as attitudes, subjective norms, and behavior. Results: Participants demonstrated a significant increase in knowledge about intrauterine devices (IUDs) between pretest ( M = 2.66, SD = 1.30) and posttest ( M = 3.06; SD = 1.96); t (671) = −2.60, p |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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