| Autor: |
Mayara Rodrigues Graça Babolim, Evandro Luiz Lopes, Aleixo Fernandes, Marcelo Carvalho, Luis Hernan Contreras Pinochet |
| Jazyk: |
English<br />Spanish; Castilian<br />Portuguese |
| Rok vydání: |
2022 |
| Předmět: |
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| Zdroj: |
Revista de Administração IMED, Vol 12, Iss 1, Pp 151-172 (2022) |
| Druh dokumentu: |
article |
| ISSN: |
2237-7956 |
| DOI: |
10.18256/2237-7956.2022.v12i1.4520 |
| Popis: |
We present in this paper a hypothesized model with antecedent variables of loyalty towards a website (website quality, reputation, security, perceived benefit and trust) and the mediating role of perceived value in this relationship. The collection was carried out through an online survey in which 243 respondents participated. The data obtained were analyzed by means of structural equation modeling with estimation of the correlation matrix by partial least squares. Even though 10 (of the 14) hypotheses were confirmed, neither the safety perceived by the internet user, nor the reputation of the website were significant to explain the loyalty of the sample. This shows a crucial point for marketing managers to address, given that users’ perception of these constructs reveals a gap in relation to the ideal scenario. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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