Introducing and Promoting Love Data Week

Autor: Fadel, Stephen
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Marketing Libraries Journal, Vol 6, Iss 1, Pp 3-22 (2022)
Druh dokumentu: article
ISSN: 2475-8116
Popis: The growing awareness of the importance of data and statistics, especially over the past decade, has become a top concern for many who work in higher education. This article describes the efforts of one library to introduce and promote an annual international event, Love Data Week, at a mid-size public university from 2018 to 2021. Included in this discussion is the development of a Love Data Week web page, the creation of a range of Love Data Week workshops, the introduction of a single, campus wide engagement activity—the Data Challenge—and the impact of COVID-19 restrictions. Promotional strategies reviewed include both physical and virtual materials. The article concludes with planned future changes.
Databáze: Directory of Open Access Journals