| Autor: |
Florian H. Müller, Elisabeth Kals |
| Jazyk: |
German<br />English<br />Spanish; Castilian |
| Rok vydání: |
2004 |
| Předmět: |
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| Zdroj: |
Forum: Qualitative Social Research, Vol 5, Iss 2 (2004) |
| Druh dokumentu: |
article |
| ISSN: |
1438-5627 |
| Popis: |
In the German tradition of social sciences Q-method is not well known. Q-method combines both qualitative and quantitative research and is used to examine complex subjective structures like opinions, attitudes and values. This paper presents an introduction to Q-technique and its underlying methodology. The various applications of the method for a qualitative orientated research in the fields of market, opinion and media are also listed. The significance of the method for single case studies, for exploratory cluster analysis and for a combined application of qualitative and quantitative research strategies is emphasized. URN: urn:nbn:de:0114-fqs0402347 |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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