The Investment Attractiveness of Online Stores as Components of E-Commerce

Autor:	Drozdova Olena G.
Jazyk:	English<br />Russian<br />Ukrainian
Rok vydání:	2017
Předmět:	accounting economic analysis e-commerce e-trade e-business investment commerce of the B2C sector performance evaluation Business HF5001-6182
Zdroj:	Bìznes Inform, Vol 4, Pp 145-150 (2017)
Druh dokumentu:	article
ISSN:	2222-4459 2311-116X
Popis:	Defining the economic efficiency of e-commerce as well as online stores as its constituent stipulates an overall performance evaluation, marketing and investment efficiency (investment attractiveness), and hence the possibility for potential investors to invest their money. The article considers the status and development of e-commerce in Ukraine, evaluating the overall dynamics of e-business. Impact factors and prospects for investments have been identified. The e-trade indicators have been systematized to allow for an integrated approach to information provision in the accounting and economic analysis of enterprise, determining an integral indicator of economic, informational, identification, and emotional functions based on the value coefficients of the respective functions.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b24fe98b9c0848fdbe43993ec76b91e6 Zobrazit plný text záznamu View record in DOAJ