| Autor: |
Yuya Ieiri, Kaishu Yamaki, Reiko Hishiyama |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
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| Zdroj: |
Humanities & Social Sciences Communications, Vol 11, Iss 1, Pp 1-12 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
2662-9992 |
| DOI: |
10.1057/s41599-023-02511-2 |
| Popis: |
Abstract The need for community-based management to revitalize the economy of commercial areas by using consumer behavior analysis focusing on transactions has increased. Low-digitalized shopping communities, commercial communities that include retailing that have not introduced digital technologies, require community-based management using consumer behavior analysis. However, low-digitalized shopping communities cannot collect cross-cutting consumer behavior data using digital technologies such as point of sales (POS) systems. This difficulty obscures the novel management potential of applying such customer behavior analysis to community-based management. Our study aims to bridge the gap between low-digitalized shopping communities and community-based management using customer behavior analysis. To achieve this purpose, this study proposed a novel management approach using data collected using paper-based community currencies and its analysis method. Two field experiments were performed in low-digitalized shopping communities in Japan using two types of community currencies: from-to (FT) and customer attributes (CA). This study illustrated the possibility of community-based management in low-digitalized shopping communities and extending conventional retailing management methods using customer behavior analysis to community-based management. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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