Retailing, Private Label and Global Competition

Autor:	Flavio Gnecchi
Jazyk:	angličtina
Rok vydání:	2013
Předmět:	Global Competition Retailing Private Label Co-Packing Marketing. Distribution of products HF5410-5417.5
Zdroj:	Symphonya, Iss 2 (2013)
Druh dokumentu:	article
ISSN:	1593-0300 1593-0319
DOI:	10.4468/10061
Popis:	Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and indirectly, to retailers brand equity reinforcement. Moreover, private label products prove the retailer’s sensibility in front of local customer’s needs and preferences. As a consequence, global and local trade operators turn to local manufacturers, giving them a possibility to strengthen their corporate brand and the company itself by means of strategic alliances.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/b11278ce78d6414d9b4ff48f8ffbbc81 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF