| Popis: |
With the continuous development of the economy and the level of science and technology, people are no longer satisfied with the old rural tourism model, and information technology is developing rapidly, which brings an opportunity for developing rural tourism innovation. As a product of the comprehensive development of the information age in recent years, “Internet+Rural Tourism” builds an intelligent cloud platform for rural information services relying on big data and other advantages and establishes a rural intelligent tourism service system to provide convenient, intelligent, and diversified services for tourists. This paper elaborates on the practical significance of “Internet + rural tourism” development opportunities”. It proposes to scientifically calculate the environmental capacity of rural eco-tourism areas, control the scale of visitors and reasonably invest in costs because of the problems of lagging infrastructure facilities and limited distribution of inputs and outputs in the process of its development. The results of this paper show that the satisfaction level of rural tourism tourists is the lowest, with the degree of “dissatisfaction” as high as 38.40%; in the rating of rural tourism indicators, the rating of rural ecological environment is only 52.41, the average rating of rural economic indicators is 60.12, and the average rating of comprehensive management indicators is 58.2. The results of this paper also illustrate that the current rural tourism development has three major problems: environment, economy, and management and that rural tourism should not blindly invest high costs if it wants to seek high-quality development but should seek long-term development of rural tourism based on its characteristics and rural ecological environment indicators. |
