PRODUCT ANALYSIS OF BUSINESS AVIATION COMPANIES: A TWO-DIMENSIONAL APPROACH

Autor:	Ivana KIRSCHNEROVÁ
Jazyk:	angličtina
Rok vydání:	2017
Předmět:	business aviation business model product fleet Transportation engineering TA1001-1280
Zdroj:	Transport Problems, Vol 12, Iss 1, Pp 15-23 (2017)
Druh dokumentu:	article
ISSN:	1896-0596 2300-861X
DOI:	10.20858/tp.2017.12.1.2
Popis:	The traditional and current approach to business models in business aviation is based only on aircraft ownership and does not describe the business aviation segment of civil aviation sufficiently. In this paper, we apply a two-dimensional approach analysing the product of companies competing in the business aviation segment of civil aviation. Our analysis combines two product-related components: fleet attributes and portfolio of services to confirm a diversity of business aviation companies and their business models. Using data of thirty business aviation companies from world regions, we reveal a diversity of business models in business aviation that is contradicting with a traditional approach to business models in business aviation.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/9fef7d37dafb43238df6b3ec10e3d215 Zobrazit plný text záznamu View record in DOAJ Plný text ve formátu PDF