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Balneary tourism represents an essential segment of the economy and the tourism sector, addressing essential requirements for maintaining health and well-being. Implementing quality strategies and sustainability measures is essential for thriving in a competitive environment and securing customer loyalty. This paper aims to identify the most relevant quality strategies and sustainability measures applied within the Romanian spa tourism market and their impact on attracting and retaining tourists. The research’s findings emphasize the critical role of quality and sustainability in boosting Romanian spa tourism’s competitiveness and attracting and retaining tourists. Spa tourism in Romania is valued for its therapeutic benefits, environmental quality, and year-round services, with recent economic growth leading to modernization. Quality strategies like ISO 9001:2015 certification, quality differentiation, and new technologies are crucial, though not widely recognized. Sustainability measures, such as efficient resource use, are increasingly necessary to consumers, enhancing the competitiveness of Romanian spa tourism. |
