Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective

Autor: Pham Quang Huy, Vu Kien Phuc
Jazyk: angličtina
Rok vydání: 2023
Předmět:
Zdroj: Future Business Journal, Vol 9, Iss 1, Pp 1-21 (2023)
Druh dokumentu: article
ISSN: 2314-7210
DOI: 10.1186/s43093-023-00221-4
Popis: Abstract This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within small and medium enterprises, spanning two periods, the period of COVID-19 pandemic and the period of new normal. The structural equation modeling was applied in this study. The value of fine-grained insights in this work could guide policy-makers and practitioners to sense and seize how to implement E-commerce in an efficient and effective manner.
Databáze: Directory of Open Access Journals
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