Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort
| Autor: | Per Kristian Alnes, Gudbrand Lien, Erik Haugom, Iveta Malasevska, Ørjan Mydland |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2024 |
| Předmět: | |
| Zdroj: | Cogent Social Sciences, Vol 10, Iss 1 (2024) |
| Druh dokumentu: | article |
| ISSN: | 23311886 2331-1886 |
| DOI: | 10.1080/23311886.2024.2356063 |
| Popis: | AbstractWe evaluate a fast-track ticket alternative in the alpine skiing industry using data from a survey of skiers at a major ski resort in Norway. We estimate price-response functions, optimal prices for fast-track tickets and use regression to analyse the most important characteristics of skiers who demand the fast-track ticket alternative. Our findings show that the additional willingness to pay for a fast-track ticket over the standard day-pass ticket ranges from 4% (one minute waiting time) to 13% (20 minutes waiting time). The skiers with the highest demand for the fast-track ticket alternative are typically single men living near the ski resort who do most of their alpine skiing during the weekend. Some respondents expressed critical concerns regarding the fast-track ticket alternative, and we therefore discuss some customer acceptance challenges and ethical aspects associated with such an alternative. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
|