CREATION AND CAPTURING VALUE IN BUSINESS MODELS – RELATIONAL APPROACH

Autor: Marian Oliński
Jazyk: English<br />Polish
Rok vydání: 2016
Předmět:
Zdroj: Research on Enterprise in Modern Economy Theory and Practice, Vol 4, Iss 19 (2016)
Druh dokumentu: article
ISSN: 2084-6495
DOI: 10.19253/reme.2016.04.005
Popis: The theory of value combined with business models concept, is based on the distinction between the value creation for the customer and the value captured by the company. Both of these processes can be carried out with the active participation of partners – other organizations operating in the company environment. Therefore, the aim of the research presented in this paper was to determine how often the company establish inter-organizational relationships to support creating and capturing value simultaneously. The research shows that the majority of companies establishing relationships with partners, makes it both to support the creation and capture of value.
Databáze: Directory of Open Access Journals