CUSTOMER RELATIONS IN BUILDING VALUE FOR THE CUSTOMER IN COMMERCIAL ENTERPRISES
| Autor: | Grzegorz LEW |
|---|---|
| Jazyk: | angličtina |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Humanities and Social Sciences, Vol 25, Iss 4, Pp 167-177 (2018) |
| Druh dokumentu: | article |
| ISSN: | 2300-5327 2300-9918 |
| DOI: | 10.7862/rz.2018.hss.76 |
| Popis: | The customer plays a key role in every company. He is the main revenue provider. The profitability of the business activity of a particular company depends on appropriate customer relations. The task of management accounting in a company is to work out such a method of estimating the profitability of customers that it supports management decisions in shaping profitable, long-term relations with customers. Customer perceived value is a tool to help determine customer requirements. The aim of the paper is to present a concept of customer perceived value in commercial companies. A critical review of literature and a method of deduction and induction were used to develop the article. The article contains proposals of using various variables to determine the customer perceived value. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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