Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate

Autor: Agus Susanto, Muhammad Al Musadieq, Kadarisman Hidayat, Mohammad Iqbal
Jazyk: angličtina
Rok vydání: 2022
Předmět:
Zdroj: Management Science Letters, Vol 12, Iss 2, Pp 75-80 (2022)
Druh dokumentu: article
ISSN: 1923-9335
1923-9343
DOI: 10.5267/j.msl.2021.11.001
Popis: The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate.
Databáze: Directory of Open Access Journals