Subjective norms as a mediation of the opportunity to donate factors and agreeableness personality that can affect the intention to donate
Autor: | Agus Susanto, Muhammad Al Musadieq, Kadarisman Hidayat, Mohammad Iqbal |
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Jazyk: | angličtina |
Rok vydání: | 2022 |
Předmět: | |
Zdroj: | Management Science Letters, Vol 12, Iss 2, Pp 75-80 (2022) |
Druh dokumentu: | article |
ISSN: | 1923-9335 1923-9343 |
DOI: | 10.5267/j.msl.2021.11.001 |
Popis: | The purpose of this study was to determine the role of subjective norms as a mediation between the relationship opportunity to donate and agreeableness personality on intention to donate. This research includes a quantitative approach with a survey method distributed to 400 participants of BPJAMSOSTEK East Java Province using a Likert scale. Data analysis using SEM using WarpPLS 6.0 software. The results of this study state that subjective norms can be a link between the opportunity to donate and in accordance with the intention to donate. This can increase the intention to donate for BPJAMSOSTEK participants. The increased intention to donate owned by participants will increase participants who donate. |
Databáze: | Directory of Open Access Journals |
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