Satisfaction and loyalty in the all-inclusive system in Cape Verde

Autor: Juan Antonio Jimber Del Río, Jesús Claudio Pérez-Gálvez, Francisco Orgaz-Agüera, Virginia Navajas-Romero, Tomás López-Guzmán
Jazyk: English<br />Spanish; Castilian<br />Portuguese
Rok vydání: 2018
Předmět:
Zdroj: Tourism & Management Studies, Vol 14, Iss SI, Pp 53-62 (2018)
Druh dokumentu: article
ISSN: 2182-8466
DOI: 10.18089/tms.2018.14SI106
Popis: The aim of this paper is to analyse satisfaction and loyalty in the AllInclusive system in Cape Verde, one of the main destinations of sun and beach in Africa. The methodology used was based on surveys conducted with tourists. The data from this research have been analysed with SPSS 23 and AMOS IBM SPSS 23. The results of this research have shown that in order to achieve the loyalty of tourists, the role of both the agents and those responsible for the destination is very important; therefore, they should attract tourists with the right sociodemographic profile, and second, improve the knowledge and the attitude of the visitors regarding the different attractions of the "allinclusive” system. Thus, the value perceived by the tourists has a
Databáze: Directory of Open Access Journals