Cross-Cultural Communication in Advertising Aspect

Autor:	A S Mamontov, P V Moroslin, E V Astremskaya
Jazyk:	English<br />Russian
Rok vydání:	2013
Předmět:	реклама межкультурная коммуникация слоган сопоставительное изучение лингвокультура лингвокультурема номинативная единица инофон фоновые знания Language. Linguistic theory. Comparative grammar P101-410 Semantics P325-325.5
Zdroj:	RUDN Journal of Language Studies, Semiotics and Semantics, Vol 0, Iss 2, Pp 90-94 (2013)
Druh dokumentu:	article
ISSN:	2313-2299 2411-1236
Popis:	The article regards problems connected with modern cross-cultural communication in advertizing whereby an advertizing text is treated as linguocultural phenomenon bearing national-cultural specific character of which is conditioned by availability of linguocultural units in its structure whereas a linguistic cognitive analysis on comparative basis is required.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e9d4fa717be145c1b9400b9ac7cd666b Zobrazit plný text záznamu View record in DOAJ