Non-Sexualized Images and Body-Neutral Messaging Foster Body Positivity Online
| Autor: | Kyla N. Brathwaite, David C. DeAndrea, Megan A. Vendemia |
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| Jazyk: | angličtina |
| Rok vydání: | 2023 |
| Předmět: | |
| Zdroj: | Social Media + Society, Vol 9 (2023) |
| Druh dokumentu: | article |
| ISSN: | 2056-3051 20563051 |
| DOI: | 10.1177/20563051231207852 |
| Popis: | The body-positive movement is one of many decentralized, user-generated movements on social media that seek to engender positive societal change. In support of the body-positive movement, social media users employ a variety of messages and images to advocate for more inclusive beauty standards across different online platforms. We examine how the nature of body-positive messaging (mainstream body positivity vs body neutrality), the degree to which images are sexualized (sexualized vs non-sexualized), and the platform that hosts body-positive content (Instagram/Flickr/blog) influence how people evaluate body-positive content online. The results indicate that the more participants felt messaging was body-neutral, the more morally appropriate and less self-interested they found the posts. The extent to which participants felt messaging was morally appropriate also led them to embrace more inclusive beauty standards. Moreover, non-sexualized (vs sexualized) images were rated more morally appropriate and less self-interested. Implications for promoting body positivity and other prosocial movements online are discussed. |
| Databáze: | Directory of Open Access Journals |
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