Youth’ Co-Creation Behavior in Casual Dining Restaurants in Bandung City, Indonesia

Autor:	Pri Hermawan, Utomo Sarjono Putro, Dini Turipanam Alamanda, Dewi Riani
Jazyk:	indonéština
Rok vydání:	2022
Předmět:	consumer behaviour culinary co-creation behaviour satisfaction Business HF5001-6182
Zdroj:	Jurnal Manajemen Indonesia, Vol 22, Iss 1, Pp 24-30 (2022)
Druh dokumentu:	article
ISSN:	1411-7835 2502-3713
DOI:	10.25124/jmi.v22i1.3685
Popis:	This study aims to identify the co-creation behavior especially students who have experiences of casual dining restaurants. This study also analyses the relationship between co-creation behavior, customer satisfaction, and customer loyalty. The research applied a quantitative method with survey design, and it was conducted for 6 months. It applied the purposive sampling method and the questionnaires were distributed to 1,970 respondents. The collected data were analysed using Structural Equation Modelling (SEM). The results indicate that two types of co-creation behavior of students who have experiences of casual dining restaurants in Bandung, namely customer participant behavior and customer citizenship behavior.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/c97fa11470a7471d8f3c91255580e096 Zobrazit plný text záznamu View record in DOAJ