Online Financial Trading System Management

Autor:	Syed Mohsin Mujtaba Rizvi, Asher Zahid
Jazyk:	angličtina
Rok vydání:	2003
Předmět:	Trading System Management Online Financial Trading IT product companies 9/11 Economic theory. Demography HB1-3840 Business HF5001-6182 Social sciences (General) H1-99
Zdroj:	JISR Management and Social Sciences & Economics, Vol 1, Iss 1 (2003)
Druh dokumentu:	article
ISSN:	2616-7476 1998-4162
DOI:	10.31384/jisrmsse/2003.01.1.4
Popis:	Ever since the dotcom bubble burst and the world economy slowed down, financial IT product companies have found it hard to survive. This paper discusses the marketing strategy and company profile that is required to survive these uncertain times. The most difficult of the products to sell and market in these times would be a web- based product for the financial industry. The events § 9/11 provided a ray of hope for such products in the expanding markets of the Middle East and North Africa. In this paper, marketing plan of one such software development company, that designs and develops financial products, is outlined for the Middle East financial industry.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/acc95b3c94d74464abb2f36a8b44e6f0 Zobrazit plný text záznamu View record in DOAJ