Cibermarketing&Blog – a New Media Paradigm in the Development of Digital Culture

Autor:	Ion Gh. ROSCA, Marian STOICA, Cristian USCATU, Catalin Ionut SILVESTRU
Jazyk:	English<br />Romanian; Moldavian; Moldovan
Rok vydání:	2006
Předmět:	cybermarketing blog paradigm digital culture information and communication technology. Computer engineering. Computer hardware TK7885-7895 Bibliography. Library science. Information resources
Zdroj:	Informatică economică, Vol X, Iss 1, Pp 104-109 (2006)
Druh dokumentu:	article
ISSN:	1453-1305 1842-8088
Popis:	If 10 to 15 years ago the use of the internet for commercial and business purposes was considered improper, today hundred’s millions people are fervent users. The explanation for this impressive growth lays in the fact that the internet adds value both to the individual and the organizations. Marketing in a virtual world, using internet is not that different in concept from the traditional marketing, in the real world, but uses different ways to express itself and an unprecedented dynamics. The evolution of the marketing concepts has known a series of stages, from classical marketing to telemarketing (perform through phone exclusively) and cybermarketing (performed using the new information and communications technology).
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/d958ec32f9144ff1939c571b160fd1b1 Zobrazit plný text záznamu View record in DOAJ