Faktor-faktor Penentu Keberhasilan Usaha Kecil dan Menengah (UKM) di Kota Yogyakarta
| Autor: | Eny Sulistyowati, Nining Sofiati Lestari |
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| Jazyk: | English<br />Indonesian |
| Rok vydání: | 2016 |
| Předmět: | |
| Zdroj: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, Vol 6, Iss 1, Pp 24-36 (2016) |
| Druh dokumentu: | article |
| ISSN: | 2089-550X 2527-6638 |
| DOI: | 10.30588/jmp.v6i1.282 |
| Popis: | This research was conducted with the aim to explain the influence of the characteristics of the owner/manager of the business strategy, describes the influence of business strategy on business performance, explaining the influence of the characteristics of the owner/manager of the business performance. Variables used in this research is variable owner/manager, business strategy (independent variable) and variable performance or Small Bussinis Performance (dependent variable). The results obtained show that a direct influence on the performance characteristics of the manager of small and medium businesses in the city of Yogyakarta strong with R2 values of 0.224, or 22.4%, the effect of business strategies on business performance of small and medium businesses in urban areas with R2 values of 0,049 or 4.9%. Meanwhile, indirectly influence the characteristics of managers' business performance through business strategy in the city of Yogyakarta only has value R2 value of 0.080 or 8.0%. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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