SIMULATION OF THE INSURANCE COMPANY’S MARKETING STRATEGY

Autor:	О. Klepikova
Jazyk:	German<br />English<br />Russian<br />Ukrainian
Rok vydání:	2013
Předmět:	insurance company marketing strategy graph theory computer simulation Economics as a science HB71-74
Zdroj:	Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка, Vol 5, Iss 147, Pp 55-60 (2013)
Druh dokumentu:	article
ISSN:	1728-2667 2079-908X
DOI:	10.17721/1728-2667.2013/147-6/12
Popis:	The article is devoted the development of marketing strategy of the insurance company with using of mathematical modeling of structures. The algorithm was developed for calculating the coefficient of “probability of insurance policy acquisition” which accumulates the influence of factors related to the feature of providing insurance services and financial activities of the insurance company.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/94600a257ba54df388a13e050ceec88f Zobrazit plný text záznamu View record in DOAJ