| Autor: |
Johar D.S., Suharyono, Sunarti |
| Jazyk: |
English<br />Russian |
| Rok vydání: |
2018 |
| Předmět: |
|
| Zdroj: |
Russian Journal of Agricultural and Socio-Economic Sciences, Vol 73, Iss 1, Pp 79-85 (2018) |
| Druh dokumentu: |
article |
| ISSN: |
2226-1184 |
| DOI: |
10.18551/rjoas.2018-01.10 |
| Popis: |
This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is found that utilitarian and hedonic values are significant towards repurchase intention through customer satisfaction. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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