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Social media slang, encompassing informal language, words, phrases, and acronyms on digital platforms, reflects the dynamic nature of online communication. Analyzing social media slang offers valuable insights for organizations and researchers, enabling a deeper understanding of communication trends, sentiment analysis, and user behavior in the digital sphere. It plays a pivotal role in shaping effective marketing strategies and enhancing communication, ultimately facilitating informed decision-making in the digital age. In our study, we conducted a systematic review of research articles from the Web of Science and Scopus databases, spanning the years 2016 to 2023. Our rigorous selection process, based on quality assessments as per PRISMA guidelines, revealed several key findings. Social media slang exhibits a remarkable adaptability to different platforms, mirroring the communication styles and user cultures found on each. Notably, it influences user behavior, impacting interactions, content engagement, and decision-making, particularly in marketing and communication strategies. Furthermore, our research highlights the value of social media slang in sentiment analysis, providing insights into public sentiment and supporting well-informed decision-making. Our study underscores the versatile applications of slang analytics across various industries and research domains, emphasizing its pivotal role in providing specialized insights and enhancing communication strategies. In conclusion, our research offers a comprehensive understanding of the dynamic landscape of informal language in the context of contemporary digital communication, furnishing valuable insights that inform decision-making, refine marketing strategies, and enhance communication. |
