| Autor: |
A. E. Zhuravel, V. F. Zhuravel, V. Yu. Makarieva, M. I. Bessolitsyna |
| Jazyk: |
ruština |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Вестник Северо-Кавказского федерального университета, Vol 0, Iss 2, Pp 79-84 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2307-907X |
| DOI: |
10.37493/2307-907X.2023.2.9 |
| Popis: |
At the present stage of the development of the global economy, companies compete in constantly changing conditions, which actualizes the problems of their development strategy both in the domestic and foreign markets. Internet promotion acts as an effective tool that allows companies to successfully achieve their goals in the face of global competition. Currently, information technologies are a factor of new methods of the company's development into the global market space via the Internet. Internet promotion allows reducing costs and accelerating the implementation of improvements. It also contributes to improving the quality of services while meeting customer needs to a greater extent. To develop an Internet promotion strategy for a company, it is necessary to analyze the current situation, determine the goals and tools necessary for the implementation of the promotion strategy. The article analyzes the dynamics of the number of Internet users in the world. A system of development of a company promotion strategy in the Internet is considered. The description of the most relevant tools for its implementation is presented: landing pages, SMM, contextual advertising, SEO, web analytics, targeting and retargeting. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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