OPEN PLATFORM AS A TECHNOLOGICAL BASIS FOR THE DEVELOPMENT OF SBERBANK

Autor:	A. Berdyshev
Jazyk:	English<br />Russian
Rok vydání:	2018
Předmět:	business models of banks sberbank open platform ecosystem banking technology banking services Sociology (General) HM401-1281 Economics as a science HB71-74
Zdroj:	Вестник университета, Vol 0, Iss 11, Pp 154-158 (2018)
Druh dokumentu:	article
ISSN:	1816-4277 2686-8415
DOI:	10.26425/1816-4277-2018-11-154-158
Popis:	The article examines the experience of building open platforms by leading global IT companies. The features of the current strategy for transforming the business model of Sberbank, based on the creation of a financial and technological open platform, that ensures interaction with the financial market and other market sectors have identified. Research strategy allows in maximum extent to attract and retain the attention of the client, providing him a «fine-tuning» and personalized targeted offers of financial and non-financial products and services.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/909ec7fb48214ca0bd3a78e66a054fed Zobrazit plný text záznamu View record in DOAJ