Rasch analysis of consumer attitudes towards the mountain product label

Autor:	Ivana Bassi, Matteo Carzedda, Enrico Gori, Luca Iseppi
Jazyk:	angličtina
Rok vydání:	2022
Předmět:	Mountain agriculture Mountain Product label Consumer attitudes Sustainable mountain development Rasch model Nutrition. Foods and food supply TX341-641 Agricultural industries HD9000-9495
Zdroj:	Agricultural and Food Economics, Vol 10, Iss 1, Pp 1-25 (2022)
Druh dokumentu:	article
ISSN:	2193-7532
DOI:	10.1186/s40100-022-00218-7
Popis:	Abstract In 2012 the European Union adopted the Regulation No. 1151/2012, which, among others, defines the legal framework to protect the originality and authenticity of mountain foods through the “Mountain Product” quality scheme. The research aims to analyze people’s attitudes towards mountain foods and the EU Mountain Product label, as well as their area of origin, i.e., the mountains. For the purpose of this research, the Rasch model was used since its properties make it suitable to identify the measure of interest. The results allow us to identify potential leverage to plan promotional activities in order to enhance the value of mountain food, raise awareness on the EU label, thus improving the sustainability of mountain farms and regions.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/8e59b12fdc3a43b896a707de24a84a56 Zobrazit plný text záznamu Full text from SpringerLink View record in DOAJ