STYLISTICS OF POSTMODERN IN THE MEDIA DISCOURSE: FUNCTIONAL-PRAGMATIC ASPECT

Autor: Negryshev, A.A.
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: Russian Linguistic Bulletin, Vol 2021, Iss 4 (28), Pp 55-58 (2021)
Druh dokumentu: article
ISSN: 2313-0288
2411-2968
DOI: 10.18454/RULB.2021.28.4.20
Popis: The article discusses the problem of the functions of the postmodern writing in the media discourse. According to the common accepted view in media linguistics, the pragmatic goals of postmodern stylistic devices are mainly the democratization of media communications and pluralizing of the content of media texts. The initial point for the adjustment of these ideas is the understanding of the pragmatic nature of the institute of mass media, which causes the predominance of influencing function over the aesthetic one. Communicative-technological parameters of media discourse, such as multichannel communication, mass character, fragmentation and immediacy of information, intersect with such characteristics of the postmodern paradigm, such as antisystematic worldview, relativism, illusionism, depersonalization. As a result of this intersection all postmodern techniques fall under the tasks of the media sender, providing attraction and retention of the recipient’s attention while reducing his critical perception of information. The eclectic manner of the “clip” presentation of information, supported by the techniques of the postmodern writing, contributes to the disorientation of the reader or listener, thereby facilitating of formation of an estimated picture of the event in the sender’s interpretation is provided. The article concludes about the suggestive nature of the postmodern writing as a tool of intellectual impact, which allows to mask the pragmatic intentions of the sender of information under the aesthetics and “democracy” of expressive means.
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