New trends in the global rebranding of experience: Lessons for Russia

Autor:	I. A. Vasilenko
Jazyk:	English<br />Russian
Rok vydání:	2018
Předmět:	имидж россии национальный брендинг ребрендинг имиджевая стратегия image of russia national branding rebranding image strategy International relations JZ2-6530
Zdroj:	Контуры глобальных трансформаций: политика, экономика, право, Vol 7, Iss 1, Pp 131-138 (2018)
Druh dokumentu:	article
ISSN:	2542-0240 2587-9324
Popis:	The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/8d0d22e5ac514e53ab7ba763ff4a9a00 Zobrazit plný text záznamu View record in DOAJ