Autor:	Mihai Diaconescu
Jazyk:	English<br />French
Rok vydání:	2020
Předmět:	marketing viral marketing Business HF5001-6182 Economic theory. Demography HB1-3840
Zdroj:	Romanian Economic Journal, Vol XXIII, Iss 77, Pp 2-10 (2020)
Druh dokumentu:	article
ISSN:	1454-4296 2286-2056
Popis:	This paper try to present some new trends in marketing approaches. We consider that, actually, there are two principal axes which outline the recent evolutions in practice of marketing : the customization and the information technology. In accordance with these aspects, the paper discusses the characteristics of the micromarketing and of the interactive marketing.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/8b306a54929449749f53e98854aed035 Zobrazit plný text záznamu View record in DOAJ