| Autor: |
Widyastuti Widyastuti |
| Jazyk: |
angličtina |
| Rok vydání: |
2024 |
| Předmět: |
|
| Zdroj: |
Folia Oeconomica Stetinensia, Vol 24, Iss 2, Pp 371-388 (2024) |
| Druh dokumentu: |
article |
| ISSN: |
1898-0198 |
| DOI: |
10.2478/foli-2024-0030 |
| Popis: |
It is important for companies to pay attention to the value of co-creation in order to encourage innovation and the development of new products where the source of ideas for innovation and new products comes from consumers. Participation in value co-creation is voluntary and depends on the consumer’s willingness to be involved, so there needs to be motivation within the consumer to carry out value co-creation. Therefore, it is necessary to understand the consumer’s personality which can encourage co-creation. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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