Entrepreneurial culture studies in the field of communication: macropropositions, narratives, inspiration

Autor:	Vander Casaqui
Jazyk:	English<br />Spanish; Castilian<br />French<br />Italian<br />Portuguese
Rok vydání:	2018
Předmět:	Comunicação e consumo cultura empreendedora discurso social inspiração. Language and Literature Philology. Linguistics P1-1091 Communication. Mass media P87-96
Zdroj:	Galáxia, Vol 0, Iss 37 (2018)
Druh dokumentu:	article
ISSN:	1519-311X 1982-2553
Popis:	This paper aims to situate the study of entrepreneurial culture in the field of communication, based on its problems. Therefore, we deal with the presence of the discourses related to entrepreneurship in the media scenario, as well as we approach the complex communication processes that involves the entrepreneurial activity, through the discourses of its agents and institutions. The notion of inspiration is presented as a central point to the communicational forms that organize the entrepreneurial ideology in its publicity, in a motivational and positive manner.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/e89193066dfd446dad2cbe70fe6fae93 Zobrazit plný text záznamu View record in DOAJ