CULTURAL AND PRAGMATICAL ASPECT OF ADVERTISING
| Autor: | E.S. SHABAY |
|---|---|
| Jazyk: | ruština |
| Rok vydání: | 2018 |
| Předmět: | |
| Zdroj: | Вестник Донского государственного технического университета, Vol 7, Iss 1, Pp 139-145 (2018) |
| Druh dokumentu: | article |
| ISSN: | 1992-5980 1992-6006 |
| Popis: | This article provides the analysis of the concept of «sign», gives an overview of main characteristics of «semiosphere», pointes out the ground of misunderstanding of cross-cultural adds; detenmines the types of signes and thein connection. |
| Databáze: | Directory of Open Access Journals |
| Externí odkaz: |
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