| Autor: |
Raišys Simonas Juozapas, Raišienė Agota Giedrė |
| Jazyk: |
angličtina |
| Rok vydání: |
2023 |
| Předmět: |
|
| Zdroj: |
Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 89, Iss 1, Pp 87-101 (2023) |
| Druh dokumentu: |
article |
| ISSN: |
2335-8750 |
| DOI: |
10.2478/mosr-2023-0006 |
| Popis: |
Digital service provision has undergone a period of considerable change because of the COVID-19 pandemic, and the challenges of delivering a positive customer experience through digital services are still relevant to this day. The bibliometric analysis carried out in the study showed that this has accelerated research on the modeling of customer experience in digital services, in which researchers are looking for new ways to overcome the challenges encountered. The analysis of the main research themes and seminal publications revealed through the bibliometric analysis concludes that contemporary management theories have the potential to contribute to addressing the emerging challenges in customer experience modeling in digital services. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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