LinkedIn's Audience Engagements API

Autor: Ryan Rogers, Subbu Subramaniam, Sean Peng, David Durfee, Seunghyun Lee, Santosh Kumar Kancha, Shraddha Sahay, Parvez Ahammad
Jazyk: angličtina
Rok vydání: 2021
Předmět:
Zdroj: The Journal of Privacy and Confidentiality, Vol 11, Iss 3 (2021)
Druh dokumentu: article
ISSN: 2575-8527
DOI: 10.29012/jpc.782
Popis: We present a privacy system that leverages differential privacy to protect LinkedIn members' data while also providing audience engagement insights to enable marketing analytics related applications. We detail the differentially private algorithms and other privacy safeguards used to provide results that can be used with existing real-time data analytics platforms, specifically with the open sourced Pinot system. Our privacy system provides user-level privacy guarantees. As part of our privacy system, we include a budget management service that enforces a strict differential privacy budget on the returned results to the analyst. This budget management service brings together the latest research in differential privacy into a product to maintain utility given a fixed differential privacy budget.
Databáze: Directory of Open Access Journals