MANAGING PORTFOLIO OF CUSTOMER RELATIONSHIPS IN KNOWLEDGE-INTENSIVE SERVICES

Autor:	M. Orlova, S. Silina
Jazyk:	English<br />Russian
Rok vydání:	2016
Předmět:	knowledge-intensive services project portfolio of customer relationships customer attraction project marketing capitalization project resources project-oriented approach competitive advantage Sociology (General) HM401-1281 Economics as a science HB71-74
Zdroj:	Вестник университета, Vol 0, Iss 7-8, Pp 240-246 (2016)
Druh dokumentu:	article
ISSN:	1816-4277 2686-8415
Popis:	A study of application of project-oriented approach to managing customer relationships in knowledge-intensive projects. The determining role of managing “portfolio of customer relationships” in achieving competitive advantage in contemporary market environment for the sector of knowledge-intensive services is proved. The methods of marketing management of “portfolio of customer relationships” in project-oriented organizations are proposed.
Databáze:	Directory of Open Access Journals
Externí odkaz:	https://doaj.org/article/88a351f32196421cb556a70cc80c8445 Zobrazit plný text záznamu View record in DOAJ