| Autor: |
Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Ghadeer Kayal |
| Jazyk: |
angličtina |
| Rok vydání: |
2022 |
| Předmět: |
|
| Zdroj: |
International Journal of Information Management Data Insights, Vol 2, Iss 2, Pp 100117- (2022) |
| Druh dokumentu: |
article |
| ISSN: |
2667-0968 |
| DOI: |
10.1016/j.jjimei.2022.100117 |
| Popis: |
A public shaming frenzy has spread through social media (SM) following the instigation of lockdown policies as a way to counter the spread of COVID-19. On SM, individuals shun the idea of self-promotion and shame others who do not follow the COVID-19 guidelines. When it comes to the crime of not taking a pandemic seriously, perhaps the ultimate penalty is online shaming. The study proposes the black swan theory from the human-computer interaction lens and examines the toxic combination of online shaming and self-promotion in SM to discern whether pointing the finger of blame is a productive way of changing rule-breaking behaviour. A quantitative methodology is applied to survey data, acquired from 375 respondents. The findings reveal that the adverse effect of online shaming results in self-destructive behaviour. Change in behaviour of individuals shamed online is higher for females over males and is higher for adults over middle-aged and older-aged. |
| Databáze: |
Directory of Open Access Journals |
| Externí odkaz: |
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